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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Sinning, Carolina - 2022

Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...

Persistent link: https://www.econbiz.de/10013270886

International Management : The Process of Internationalization and Market Entry Strategies

Fuchs, Manfred - 2022

The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.

Persistent link: https://www.econbiz.de/10013418849

Global Technology Management 4.0 : Concepts and Cases for Managing in the 4th Industrial Revolution

Datta, Pratim Milton - 2022

Revolution) -- Chapter 2. Managing in the 4IR world -- Chapter 3: Business Concepts in Globalization -- Section II: 4IR Strategy …Technology is pervasive in today’s globalized world. Moreover, technology and globalization drive competitiveness and … globalization and technology from the first Industrial Revolution to the current Fourth Industrial Revolution. Part 2 introduces …

Persistent link: https://www.econbiz.de/10013202317

Megatrends in International Business : Examining the Influence of Trends on Doing Business Internationally

Batas, Spiros (ed.); Kuivalainen, Olli (ed.); … - AIB-UKI Conference <47., 2021, Online> - 2022

Part I Introduction to Megatrends -- Megatrends in International Business: An Introduction to the Theme -- Megatrends and International Business -- Part II Entrepreneurship Trends -- Trends in International Entrepreneurship -- IGOs and Entrepreneurship: Understanding the Impact of Policy...

Persistent link: https://www.econbiz.de/10013170819

Transition and opportunity : strategies from business leaders on making the most of China's future

Wang, Huiyao (ed.); Miao, Lu (ed.) - 2022 - 1st ed. 2022.

Insights on China's economic cooperation with foreign countries -- Science & Technology -- New Infrastructures for the Digital Economy -- Relaxed Financial Policies & Venture Capital -- Energy, Automobile & Aircraft -- Fast Moving Consumer Goods (FMCG) -- Health Care & Life Sciences --...

Persistent link: https://www.econbiz.de/10012821386

Huawei Wisdom : Develop Strategy to Execution at Critical Moments

Tao, Lan - 2022

-- The choice of corporate globalization Strategy -- Build a powerful international marketing & sales team -- Business model … moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization …

Persistent link: https://www.econbiz.de/10013202313

Strategy in Action : A Holistic Management Strategy Framework to Navigate Businesses and Multinational Organizations

Gavieiro Besteiro, Angel - 2022

Chapter 1. Introduction -- Part 1. About ‘Strategy for Existing Geography and Business’ -- Chapter 2. Business Model -- Chapter 3. Strategy Blueprint -- Chapter 4. Financial Plan -- Part 2. About ‘Strategy for New Geographies and/or Businesses’ and ‘Strategy & Execution’ -- Chapter...

Persistent link: https://www.econbiz.de/10013188408

Cultural Influences on the Process of Strategic Management : Using Scenario Planning for Decision Making in Multinational Corporations

Schühly, Andreas Michael - 2022 - 1st ed. 2022.

1. Introduction and Problem Statement -- 2. What is Strategic Management and Why Do We Need It - Theoretical Foundations of Strategic Management -- 3. The Influence of Culture on Strategic Management and its Processes -- 4. Development of the Research Model -- 5. Methodology -- 6. Results -- 7....

Persistent link: https://www.econbiz.de/10012814701

Japanese Global Strategy : Overseas Operations and Global Marketing

Yamazaki, Katsuo - 2019

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine...

Persistent link: https://www.econbiz.de/10012396109

The Changing Strategies of International Business : How MNEs Manage in a Changing Commercial and Political Landscape

Chidlow, Agnieszka (ed.); Ghauri, Pervez N. (ed.); … - 2019

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business...

Persistent link: https://www.econbiz.de/10012396132

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