Narrow search
Showing 1 - 10 of 694
Cover Image
Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions
Pongelli, Claudia - 2022
Chapter 1: Introduction Title -- Chapter 2: Family Firms and International Entry Modes: A State-Of-The-Art -- Chapter 3: The Choice between Wholly Owned Subsidiaries and Joint Ventures within Family Firms: a Theoretical Investigation from the Socioemotional Wealth Perspective -- Chapter 4: The...
Persistent link: https://www.econbiz.de/10013270848
Cover Image
International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
Cover Image
Megatrends in International Business : Examining the Influence of Trends on Doing Business Internationally
Batas, Spiros (ed.); Kuivalainen, Olli (ed.);  … - AIB-UKI Conference <47., 2021, Online> - 2022
academic work has been published in journals such as Journal of International Business Studies, Journal of World Business … Review, Journal of World Business, International Business Review, Journal of International Management, Journal of Business … perspectives on international business, Consulting editor for Journal of World Business and Associate editor for Transnational …
Persistent link: https://www.econbiz.de/10013170819
Cover Image
Multinational Banks and Foreign Expansion Decisions
Eray, Cansu - 2020 - 1st ed. 2020.
(MNBs). With today's increasing level of globalization, many banks have expanded their activities internationally to take …
Persistent link: https://www.econbiz.de/10012399203
Cover Image
International Management : The Process of Internationalization and Market Entry Strategies
Fuchs, Manfred - 2022
The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.
Persistent link: https://www.econbiz.de/10013418849
Cover Image
Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
the World How Good West Allis Feels -- Chapter 11. Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …
Persistent link: https://www.econbiz.de/10012596856
Cover Image
Integrated Marketing Communications : A Global Brand-Driven Approach
Kitchen, Philip J.; Tourky, Marwa E. - 2022 - 2nd ed. 2022.
1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication or Integrated Marketing Communication -- 6....
Persistent link: https://www.econbiz.de/10012814724
Cover Image
Global Marketing Strategy : An Executive Digest
Schlegelmilch, Bodo B. - 2022 - 2nd ed. 2022.
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
Cover Image
Fashion in 21st Century China : Design, Education, and Business
Bai, Yuli (ed.); Zang, Yingchun (ed.) - 2022
Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands -- 3. Chinese Contemporary Fashion: A Multimodal Discourse -- Part II: Industry, Creativity, Education -- 4....
Persistent link: https://www.econbiz.de/10012814624
Cover Image
The Global Gambling Industry : Structures, Tactics, and Networks of Impact
Nikkinen, Janne (ed.); Marionneau, Virve (ed.);  … - 2022 - 1st ed. 2022.
The gambling industry’s corporate structure in a partially liberalised market -- State-owned gambling operation in global competitive environment -- The establishment and strategies of gambling providers in French-speaking Africa: the case of Pari Mutuel Urbain (PMU) -- Where does the gambling...
Persistent link: https://www.econbiz.de/10013167267