Narrow search
Showing 1 - 10 of 135
Cover Image
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
Cover Image
Intelligent Retail : Die Zukunft des stationären Einzelhandels
Heinemann, Gerrit - 2021
Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.
Persistent link: https://www.econbiz.de/10012615706
Cover Image
Showrooming im stationären Einzelhandel : Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens
Schneider, André - 2019
Rund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später im Internetshop eines Wettbewerbers. Dieses als Showrooming bezeichnete Konsumverhalten ist mit der steigenden Akzeptanz des Onlinehandels zu einer wachsenden Herausforderung des...
Persistent link: https://www.econbiz.de/10012401779
Cover Image
No-Line-Handel : Höchste Evolutionsstufe im Multi-Channeling
Heinemann, Gerrit - 2013
No-Line-Systeme als Betriebsform der Zukunft -- No-Line-Handel Grundlagen und Voraussetzungen -- Erfolgsfaktoren des No-Line-Handels (7-M) -- Best Practices für den No-Line-Handel -- Risk-Benefit im No-Line-Handel.
Persistent link: https://www.econbiz.de/10013517231
Cover Image
Enabling the Internet of Value : How Blockchain Connects Global Businesses
Vadgama, Nikhil (ed.); Xu, Jiahua (ed.); Tasca, Paolo (ed.) - 2022
Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in … of Stake and Structural Alternatives. Part III: The Internet of Value and Financial Services 31 -- Chapter 4. The New … Internet of Value Financial Ecosystem 33 -- Chapter 5. From banks to DeFi: the evolution of the lending market 48 -- Chapter 6 …
Persistent link: https://www.econbiz.de/10012814743
Cover Image
Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862
Cover Image
Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Fota, Anne - 2022
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...
Persistent link: https://www.econbiz.de/10013199052
Cover Image
Ecommerce Reimagined : Retail and Ecommerce in China
Gai, Sharon - 2022
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from...
Persistent link: https://www.econbiz.de/10013170806
Cover Image
Advances in Digital Marketing and eCommerce : First International Conference, 2020
Martínez-López, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
Persistent link: https://www.econbiz.de/10012399439
Cover Image
The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Bucur-Teodorescu, Ioana - 2021 - 1st ed. 2021.
-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers … models related to the internet, the values promoted in the digital era. …
Persistent link: https://www.econbiz.de/10012440020