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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga

Dreisbach, Jan - 2019

Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen. In der ersten Studie werden anhand der Informationen aus 20 Experteninterviews mit unterschiedlichen...

Persistent link: https://www.econbiz.de/10012401738

Live Campaigns : Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation

Dams, Colja M.; Luppold, Stefan - 2019

Colja M. Dams und Stefan Luppold geben in diesem essential Anstöße, formulieren Antworten, erklärten Zusammenhänge und treten den Beweis an für den Erfolg von neuen Marketing-Konzepten in der gelebten Praxis. Mithilfe von Beispielen aus der Praxis für die Praxis zeigen die Autoren: Live...

Persistent link: https://www.econbiz.de/10012401788

Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

Huang, Yujia; Hands, David - 2022

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...

Persistent link: https://www.econbiz.de/10013188385

The Handbook of Creativity & Innovation in Business : A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

De Villiers, Rouxelle (ed.) - 2022

& Intrapreneurship -- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership -- Creativity and …

Persistent link: https://www.econbiz.de/10013334691

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Persistent link: https://www.econbiz.de/10013203503

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Smith, Trevor A. - 2022

1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...

Persistent link: https://www.econbiz.de/10013386128

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...

Persistent link: https://www.econbiz.de/10013392534

Technology and Entrepreneurship Education : Adopting Creative Digital Approaches to Learning and Teaching

Hyams-Ssekasi, Denis (ed.); Yasin, Naveed (ed.) - 2022

Chapter 1 - Editorial Introduction.-1-Title: Teaching methodology courses in the context of entrepreneurship education -- 2- Measuring the Impact of Simulation-based Teaching on Entrepreneurial Skills of the MBA/DBA Students -- 3- Teaching Digital Marketing for Entrepreneurship -- 4- A Case...

Persistent link: https://www.econbiz.de/10013163600

Creativity and Strategy : An Integrative Analysis

Walia, Chetan - 2021 - 1st ed. 2021.

Chapter 1. Integrated Framework for Understanding Creativity -- Chapter 2. Creativity and Strategic Decision Making by … while Strategising may lead to Problem Myopia -- Chapter 5. Negative Creativity and Organised Irresponsibility -- Chapter 6 …This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem …

Persistent link: https://www.econbiz.de/10012585259