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Huawei Wisdom : Develop Strategy to Execution at Critical Moments
Tao, Lan - 2022
The road to successful transformation and development of Huawei -- Product innovation model and decision management …
Persistent link: https://www.econbiz.de/10013202313
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Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017
Sakas, Damianos P. (ed.); Nasiopoulos, Dimitrios K. (ed.) - 2019
examination of innovation management system and financial performance -- Chapter 19. Assessing reputation of an enterprise as a … foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental … innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on …
Persistent link: https://www.econbiz.de/10012398422
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Marketing Innovations in the Automotive Industry : Meeting the Challenges of the Digital Age
Candelo, Elena - 2019
to researchers and to present or future managers in the automotive and other innovation-driven sectors …
Persistent link: https://www.econbiz.de/10012398484
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
practitioners. Wilson Ozuem’s area of expertise lies in digital marketing and innovation. He teaches digital marketing at several UK …
Persistent link: https://www.econbiz.de/10013167257
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
the Director, PyroQ Technovision (Metamorphose Learning through Innovation) and a visiting faculty at Amedkar University …
Persistent link: https://www.econbiz.de/10012655221
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Situative Content-Marketing-Strategie : Erfolgsformel für B2B und B2C - Strategie, Umsetzung, Praxisbeispiele
Mörk, Olaf - 2021
Was ist Situatives-Content-Marketing (SCM)? -- Warum situativer Content immer funktioniert -- Die Situative-Content-Marketing-Strategie (SCMS) für B2B und B2C -- Ziele der SCMS (Situative-Content-Marketing-Strategie) -- Das Situative-Content-Marketing-Wirkmodell im Praxiseinsatz -- Bewährte...
Persistent link: https://www.econbiz.de/10012627255
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Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation
Hinson, Robert (ed.); Adeola, Ogechi (ed.);  … - 2021 - 1st ed. 2021.
, E. N., University of Tasmania, Australia -- Chapter 3: Green Human Resources Management as an Innovation Mechanism …
Persistent link: https://www.econbiz.de/10012627292
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Marketing Management : Past, Present and Future
Czinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; … - 2021 - 4th ed. 2021.
’s Yao Ming -- Case 2: BMW Marketing Innovation -- Case 3: It Is Not on the Shelf! Is It? – How Marketing Myopia Occurs …
Persistent link: https://www.econbiz.de/10012615800
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The Experience Logic as a New Perspective for Marketing Management : From Theory to Practical Applications in Different Sectors
Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018
Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...
Persistent link: https://www.econbiz.de/10013256188