Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts...

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach...

Chapter 1. Introduction to Hotel Revenue Management -- Chapter 2. Challenges with Harnessing the Revenue Opportunity -- Chapter 3. Hotel Pricing -- Chapter 4. Revenue Management of Room Rates -- Chapter 5. The Last Frontier: Room Attribute Pricing and Inventory Control -- Chapter 6....

Chapter 1: Signs, patterns and systems -- Chapter 2: What is Design? -- Chapter 3: Designing Organization -- Chapter 4: Projects of Design -- Chapter 5: Investigating domains of organization -- Chapter 6: Engaging with problem situations -- Chapter 7: Making sense of business activity -- Chapter...

Luftfahrtunternehmen befinden sich in einem Markt mit hohen Wachstumsraten, doch immer wieder erschüttern Krisen die Luftfahrt. Doch nicht nur krisenbedingte Nachfrageeinbrüche stellen Luftfahrtunternehmen vor Schwierigkeiten, auch die fortwährende Globalisierung und der zunehmende...

This volume examines the controversy surrounding the use of competition law to combat excessive pricing. While high or monopolistic pricing is not regarded as an antitrust violation in the US, employing abuse of dominance provisions in competition laws to fight excessive pricing has gained...

Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...

Grundlagen der Preiskommunikation -- Strategische Aspekte der Preiskommunikation -- Preisveränderungskommunikation -- Spezielle Herausforderungen und Anwendungsfelder der Preiskommunikation in B2B-Märkten -- Spezielle Herausforderungen und Anwendungsfelder der Preiskommunikation in...