Showing 1 - 10 of 127
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors...
Persistent link: https://www.econbiz.de/10012396166
Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in … of Stake and Structural Alternatives. Part III: The Internet of Value and Financial Services 31 -- Chapter 4. The New … Internet of Value Financial Ecosystem 33 -- Chapter 5. From banks to DeFi: the evolution of the lending market 48 -- Chapter 6 …
Persistent link: https://www.econbiz.de/10012814743
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
is telecom different from the Internet? -- Spectrum Regulation: Case of V-Band -- Intellectual Property or Creative … Commons? -- Who governs the Internet? -- What are the nuances of Net Neutrality? -- Quality of Service: Why is it challenging … collected by the Internet and telecom firms? -- Regulation of Machine Intelligence: Is it a reality? …
Persistent link: https://www.econbiz.de/10012398891
Digitale Märkte -- Güter in der Internet-Ökonomie -- Produktion von digitalen Gütern -- Konsum und Zahlungsbereitschaft … konnten. Ihr Erfolg basiert auf dem Ergreifen von Chancen, die die digitale Welt und das Internet bieten. Traditionelle … der Internet-Ökonomie Produktion von digitalen Gütern Konsum und Zahlungsbereitschaft Preis- und Erlösstrategien …
Persistent link: https://www.econbiz.de/10012402741
Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …
Persistent link: https://www.econbiz.de/10013327921
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a...
Persistent link: https://www.econbiz.de/10012395922
Die Geschichte des Empfehlens -- Die Umfeldanalyse des Unternehmens -- Das Kapital für Empfehlungsmarketing -- Warum Empfehlungsmarketing? -- Die Grenzen des Empfehlungsmarketings -- Die Anwendung von Empfehlungsmarketing in der Praxis.
Persistent link: https://www.econbiz.de/10012402850
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202