Warum sollten Sie Wissen verschenken? -- Was bringt Content Marketing für Ihren Unternehmenserfolg? -- Wie lässt sich Content Marketing professionell umsetzen? -- Welches ist das wichtigste Problem Ihrer potenziellen Kunden und welche Lösungen haben Sie parat? -- So funktioniert Content...

Chapter 1. Introduction -- Chapter 2. Philosophical questions and aspects pertaining to businesses relationships -- Chapter 3. Business relationships between Businesses and Businesses and Customer -- Chapter 4. Business relationships between Government (through their intervention) and Businesses...

Szenarien für „fitte 2030“ -- Zehn Herausforderungen für Zukunftsmanagement -- Acht Optionen für Banken und Finanzdienstleister -- Stärken-Aufbau durch Strategieentwicklung -- Erarbeiten der strategischen Ausgangssituation -- Identifikation der Strategieentwicklungschancen -- Nachhaltige...

Study I: Definition and Conceptualization of Customer Inspiration -- Motivation -- Literature Review -- A Qualitative Study to Define Customer Inspiration -- Results -- Discussion -- Study II: Measurement Model of Customer Inspiration -- Motivation -- Theoretical Background -- Conceptualization...

1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA—The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing,...

Bedeutung fundierter Bewertungsinformationen zur Gestaltung der Geschäftsbeziehung im Maschinen- und Anlagenbau -- Konzepte zur Bewertung von Kundenbeziehungen im Maschinen- und Anlagenbau -- Entwurf einer produktbasierten Bewertungsmethodik für Kundenbeziehungen im Maschinen- und Anlagenbau...

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs,...

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...

1. Introduction -- 2. Dependence in Buyer-Supplier Relationships – Present State and Future Perspectives -- 3. The Emergence of Dependence and Lock-in Effects in Buyer–Supplier Relationships – A Buyer Perspective -- 4. Managing Distinct Buyer–Supplier Dependencies – A Typological...