Creating a Customer Experience-Centric Startup : A Step-by-Step Framework

by Thomas Suwelack, Manuel Stegemann, Feng Xia Ang

1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA—The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing, Implementation and Communication of Customer Experience-Centric Experience Elements -- 7. Future Considerations.

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Year of publication:	2022
Authors:	Suwelack, Thomas ; Stegemann, Manuel ; Ang, Feng Xia
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer
Subject:	Customer Experience \| Business Success \| Consumer Behavior \| Services \| Customer Relationship \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Unternehmensgründung \| Business start-up \| Dienstleistungsqualität \| Service quality \| Erfolgsfaktor \| Success factor

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Extent:	1 Online-Ressource (XVII, 152 p. 56 illus.)
Series:	Business Guides on the Go Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-92458-4 ; 978-3-030-92457-7 ; 978-3-030-92459-1 ; 978-3-030-92460-7
Other identifiers:	10.1007/978-3-030-92458-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012814820