Creating a Customer Experience-Centric Startup : A Step-by-Step Framework
Year of publication: |
2022
|
---|---|
Authors: | Suwelack, Thomas ; Stegemann, Manuel ; Ang, Feng Xia |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer |
Subject: | Customer Experience | Business Success | Consumer Behavior | Services | Customer Relationship | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Unternehmensgründung | Business start-up | Dienstleistungsqualität | Service quality | Erfolgsfaktor | Success factor |
Extent: | 1 Online-Ressource (XVII, 152 p. 56 illus.) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-92458-4 ; 978-3-030-92457-7 ; 978-3-030-92459-1 ; 978-3-030-92460-7 |
Other identifiers: | 10.1007/978-3-030-92458-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Outcomes of entrepreneurship education in China : a customer experience management perspective
Dou, Xinhua, (2019)
-
Riedmüller, Florian, (2003)
-
Arici, Hasan Evrim, (2022)
- More ...
-
Kim, Ju-Young, (2014)
-
Flathmann, Cora, (2020)
-
Konsumverhalten verstehen, beeinflussen und messen : Die Psychologie hinter effektivem Marketing
Stegemann, Manuel, (2024)
- More ...