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Erfolgsfaktor Vertrauen bei der Versicherungsvermittlung : Theorie und Praxis eines effektiven Marketings
Eickenberg, Volker - 2022
Trust Management im Versicherungsvertrieb -- Versicherungsvermittler als Human Touchpoint des Vertrauens -- Wie Versicherungsvermittler das Kundenvertrauen gewinnen -- Welche Profile der Versicherungsvermittler Vertrauen fördern -- Welche Chancen Versicherungsvermittler für die...
Persistent link: https://www.econbiz.de/10013263184
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Lean Management 4.0: fit für 2030 : erfolgreich mit persönlichem Kundenbeziehungsbanking
Benölken, Heinz - 2021
Strategieentwicklungschancen -- Nachhaltige Strategie-Umsetzung und –Controlling -- Soll-Fähigkeiten der Bank 2020 plus -- Gruppenwettbewerb unter … in anschaulicher Form, wie sie gemäß einem ganzheitlichen Strategieansatz die Bank der Zukunft verstehen und managen … Strategieentwicklungschancen für die eigene Bank • Nachhaltige Strategieumsetzung und nachhaltiges Strategiecontrolling • Soll-Fähigkeiten der …
Persistent link: https://www.econbiz.de/10012668279
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Content Marketing: so finden die besten Kunden zu Ihnen : wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
Heinrich, Stephan - 2020 - 2., überarbeitete Auflage
Warum sollten Sie Wissen verschenken? -- Was bringt Content Marketing für Ihren Unternehmenserfolg? -- Wie lässt sich Content Marketing professionell umsetzen? -- Welches ist das wichtigste Problem Ihrer potenziellen Kunden und welche Lösungen haben Sie parat? -- So funktioniert Content...
Persistent link: https://www.econbiz.de/10012403121
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Frontier topics in banking : investigating new trends and recent developments in the financial industry
Gualandri, Elisabetta (ed.); Venturelli, Valeria (ed.);  … - European Association of University Teachers of Banking … - 2019
Eurosystem: 2006-2016 -- 9. Bank’s asset quality review using debt service coverage ratio: An empirical investigation across …
Persistent link: https://www.econbiz.de/10012398417
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Impacts of Customer Relationship Management on Development of Corporations
Moser, Martin A. - 2021 - 1st ed. 2021.
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a...
Persistent link: https://www.econbiz.de/10012655219
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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...
Persistent link: https://www.econbiz.de/10012395863
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Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior
Larentis, Fabiano; Antonello, Claudia Simone; Slongo, … - 2019
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs,...
Persistent link: https://www.econbiz.de/10012396098
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Social Customer Relationship Management : Fundamentals, Applications, Technologies
Alt, Rainer; Reinhold, Olaf - 2020 - 1st ed. 2020
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM)....
Persistent link: https://www.econbiz.de/10012398796
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Which Customers Pay? : Predicting Value Pre and Post Sales
Beirau, David - 2020 - 1st ed. 2020
Customer Relationship Management -- Organizational Buying -- Relationship Value -- Reasoning of Customers to Provide Value -- Study 1: Opportunity Management -- Study 2: Value Management -- Limitations and Managerial Implications
Persistent link: https://www.econbiz.de/10012398888
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Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay
Vellnagel, Corinna Colette - 2020 - 1st ed. 2020.
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal...
Persistent link: https://www.econbiz.de/10012399681