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Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit (ed.); Geigenmüller, Anja (ed.);  … - 2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …
Persistent link: https://www.econbiz.de/10013185639
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Market Interrelationships and Applied Demand Analysis : Bridging the Gap Between Theory and Empirics in Commodities Markets
Wohlgenant, Michael K. - 2021 - 1st ed. 2021.
Cross Section Demand -- 7. Derived Demand, Marketing Margins, and Relationship between Output and Raw Material Prices -- 8 … consumer demand theory; quality, heterogeneous goods, and cross section demand; derived demand, marketing margins, and …
Persistent link: https://www.econbiz.de/10012585292
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Sustainable Agriculture and Agribusiness in Iran
Rashidghalam, Masoomeh (ed.) - 2019
the Relationship between Marketing Mix and Customer Satisfaction: Evidence from Iranian Dairy Companies -- 10. Testing for …, natural resources, land-use, agricultural marketing, risk management and insurance in Iran’s agricultural sector. The book …
Persistent link: https://www.econbiz.de/10012398582
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Commodities as an Asset Class : Essays on Inflation, the Paradox of Gold and the Impact of Crypto
Futerman, Alan G.; Sarjanovic, Ivo A. - 2022
Chapter 1: Are Commodities a Good Hedge Against Inflation? -- Chapter 2: Precious Metals: The Bull Market that Faded -- Chapter 3- The Market’s New Gold and the Promise of Bitcoin -- Chapter 4: Final Thoughts on Commodities, Crypto and Inflation.
Persistent link: https://www.econbiz.de/10013431281
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Economic Dependence of Mongolia on Minerals : Consequences and Policies
Hosoi, Yoshitaka (ed.); Batdelger, Tuvshintugs (ed.);  … - 2022
, trading, and marketing and provide specific policy recommendations and alternative policy actions. The macroeconomic and …
Persistent link: https://www.econbiz.de/10013447387
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Global Commodities : Physical, Financial, and Sustainability Aspects
Harasheh, Murad - 2021 - 1st ed. 2021.
Chapter 1: Overview of The Global Physical Commodities -- Chapter 2: The Global Supply Chain in Commodities -- Chapter 3: Risk Management in Global Commodities -- Chapter 4: Financial Aspects of Global Commodities -- Chapter 5: Financial Valuation of Global Commodity Business -- Chapter 6:...
Persistent link: https://www.econbiz.de/10012439961
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The Fruits of the Early Globalization : An Iberian Perspective
Dobado-González, Rafael (ed.);  … - 2021 - 1st ed. 2021.
1 Introduction -- 2 Early Globalization: Arguments and Evidence -- 3 Harbingers of Modernity: an Iberian perspective -- 4 Silver production, prices and globalization in the eighteenth century -- 5 The Austrian mining industry and the Iberian globalization -- 6 The Manila Galleon and the Age of...
Persistent link: https://www.econbiz.de/10012585332
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Marketing klipp & klar
Redler, Jörn; Ullrich, Sebastian - 2021
Grundbegriffe -- Käuferverhalten -- Marktforschung -- Strategisches Marketing 1: Begriff, Analysen und Tools … -- Strategisches Marketing 2: Marketingziele und Marketingstrategien -- Produkt- und Markenmanagement -- Preismanagement -- Vertriebs …Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte …
Persistent link: https://www.econbiz.de/10012803916
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Digitalization and Big Data for Resilience and Economic Intelligence : 4th International Conference on Economics and Social Sciences, ICESS 2021, Bucharest, Romania
Dima, Alina Mihaela (ed.); Kelemen, Mihaela (ed.) - 2022
digitalization, marketing and finance, etc., that will develop innovative instruments for countries, businesses, and education to …
Persistent link: https://www.econbiz.de/10013040843