Altinbasak-Farina, Ipek (ed.); Burnaz, Sebnem (ed.) - 2019 - 1st ed. 2019
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill … different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and … improve the role of marketing in helping to the development and well-being of the society …