Introduction: Knowledge Management, Arts and Humanities: Setting the Scene -- Arts and Humanities in Knowledge Management: Clay Workshop as a Method for Recognising and Creating Individual Knowledge -- Understanding and Fostering Collective Ideation: An Improvisation-based Method -- What Can...

1 Internet und Alltag -- Die Welt wird geaddet und geliket -- Das allgegenwärtige Netz -- 2 Der Unterbau der Informationsgesellschaft -- Wehe, wenn der Strom ausfällt -- Denkfehler und falsche Sicherheit -- 3 Das Schneeballsystem der Computerindustrie -- Das verlorene Paradies wirtschaftlicher...

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Chapter 1. Introduction to the Role of Information and Communication Technologies in Polarization (Israr Qureshi, Babita Bhatt, Samrat Gupta and Amit Anand Tiwari) -- Part I: Techniques and Methods -- Chapter 2. A Schelling-opinion model based on integration of opinion formation with residential...

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...

1. Thirty Years of Research on Application of Technology in Tourism and Hospitality Industry: A Systematic Literature Review -- 2. Technology Application in Tourism in Asia -- 3. Technology Application in Tourism in Asia: Comprehensive Science Mapping Analysis -- 4. Technological Innovations in...

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media,...

Social-Media und Social-Media-Marketing -- Ziele und Ausgestaltungsformen des Social-Media-Marketings -- Plattformen für den Einsatz des Social-Media-Marketings -- Orientierungspunkte zur Ausgestaltung des Social-Media-Marketings -- Controlling des Social-Media-Marketings -- Organisatorische...