Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

Spirituality and Sustainability -- Senior Entrepreneurship -- Gender Differences in Leadership -- Organic vs. Conventional Food Buying Decision -- Superficial Forms of Culture in the Preferences of Youth -- Higher Education in Romania -- Evaluation of a Business Administration Bachelor Program...

Occupant behaviors can more than offset technological efficiency gains so that research must go beyond sustainable buildings. Nicolas J. Seyler addresses numerous recent calls for research regarding the drivers of environmental real estate user behaviors (EREUB). In particular, the work...

Der Wandel zu Lifestyle und Nachhaltigkeit -- Leben auf der Suche nach Sinn und Spiritualität -- Die Zielgruppe für Ihr Unternehmen -- Umweltmanagementsystem: Auch Lieferanten müssen mitziehen -- Marketing für Lohas -- So finden Sie Ihre Nische -- Zukunftsperspektive 2020.

Chapter 1. Introduction -- Chapter 2. The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand’s Strategy -- Chapter 3. Sustainable Eco-luxury in the Scandinavian Context -- Chapter 4. Sustainable Luxury: A Framework for Meaning Through...

Chapter 1: Perspectives on Corporate Responsibility, Sustainability and Markets -- Part I: Markets and Society -- Chapter 2: Consumers’ value systems in the consumption of sustainable groceries: an intercultural study -- Chapter 3: Sustainability and omnichannel strategies in the Italian wine...

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs...