Transformative green marketing : impediments and opportunities
Year of publication: |
2011
|
---|---|
Authors: | Polonsky, Michael Jay |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 12, p. 1311-1319
|
Subject: | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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