CCXM: Customer Company Excellence Matrix -- Customer: Kundennutzen steigern -- Wettbewerbsfähige Leistung erzeugen … bietet dieses Buch. Mit der Customer Company Excellence Matrix (CCXM) stellen die Autoren einen in der Praxis bewährten … herausgearbeitet und individuell adaptierbare Handlungsoptionen abgeleitet. Die Verbindung von Customer- und Company-Perspektive in der …

Study I: Definition and Conceptualization of Customer Inspiration -- Motivation -- Literature Review -- A Qualitative … Study to Define Customer Inspiration -- Results -- Discussion -- Study II: Measurement Model of Customer Inspiration … -- Study III: The Explanatory Power of Customer Inspiration -- Motivation -- Literature Review and Hypotheses -- Study 1 …

1. Defining Customer Satisfaction: A Strategic Company Asset? -- 2. Customer Expectations: What Do Your Customers … Satisfaction Guaranteed? -- 6. Customer Complaints: Learning to Love Your Angry Customers -- 7. Customer Loyalty: Hey, Stick around … major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that …

Customer Value-based Decision Making -- Customer-centric Transformation -- Co-Creation -- Customer Management … -- Verbesserung der Kundenorientierung -- Customer Centricity Check-up und Messmodelle. … wie Customer Engagement Value, Customer Purchase Process, Customer-centric Transformation und Co-Creation werden erklärt …