Part I -- Chapter 1. Framing the Institutional Complexity of Public Administration: Coexisting Performance Regimes in Contemporary Governance -- Chapter 2. Dynamic Performance Management: A Methodological Framework to Enhance Public Value-driven Performance Regimes -- Part II -- Chapter 3....

Risk assessment related to organizational business processes in small and medium-sized enterprises compared to large companies -- The interrelation between risk assessment related to business processes and the organizational context -- Applying the PDCA and FMEA methods during the risk...

Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten aller Werbung, zum Beispiel in einer...

Einleitung -- Terminologische Grundlagen -- Wissenschaftstheoretische Grundlagen und Bezugsrahmen -- Entwicklung eines Performance Management Tool: Die Digitalisierungsscorecard -- Performance Management in der Unternehmenspraxis -- Handlungsempfehlungen und Fallbeispiel -- Resümee und Ausblick...

1. Benchmarking -- 2. An Introduction to Data Envelopment Analysis -- 3. Probability Theory -- 4. Stochastic Data Envelopment Analysis -- 5. Stochastic Network Data Envelopment Analysis -- 6. Stochastic Scale Elasticity.

Performance Management and Governance in Public Universities: Challenges and Opportunities -- Transparency and Accountability in Higher Education as a Response to External Stakeholders and Rules: A Comparison Between Three Country-Case Studies -- An Analysis of Methodologies, Incentives, and...

1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing...

Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...

Einleitung und konzeptionelle Grundlagen -- Grundlagen von Performance Based Contracting (PBC) und Performance Measurement & Management (PMM) -- Entwicklung einer PMM-Konzeption für PBC -- Analyse von Wirkungszusammenhängen im PMM für PBC mittels einer fragebogenbasierten empirischen...