Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen. In der ersten Studie werden anhand der Informationen aus 20 Experteninterviews mit unterschiedlichen...

Colja M. Dams und Stefan Luppold geben in diesem essential Anstöße, formulieren Antworten, erklärten Zusammenhänge und treten den Beweis an für den Erfolg von neuen Marketing-Konzepten in der gelebten Praxis. Mithilfe von Beispielen aus der Praxis für die Praxis zeigen die Autoren: Live...

Data-Driven Multi-Criteria Group Decision Making Under Heterogeneous Information -- Supplier Evaluation with Q-Rung Orthopair Fuzzy-Based COPRAS Method -- An Integrated Intuitionistic Fuzzy MCDM Model: Its Application to RIS -- Prioritization of Automotive Dealers According to Environmental...

1. Overview of Neoclassical Production Economics- Editors -- 2. Duality in Production Diewert (agreed) -- 3. Multiproduct Technologies Fare--agreed -- 4. Elasticities of Substitution Russell--agreed -- 5. Conceptualization and Measurement of Technical Change and Productivity Growth Hulten or...

1. Benchmarking -- 2. An Introduction to Data Envelopment Analysis -- 3. Probability Theory -- 4. Stochastic Data Envelopment Analysis -- 5. Stochastic Network Data Envelopment Analysis -- 6. Stochastic Scale Elasticity.

Fair Assignment of Debt Cases to Legal Debt Collection Centers -- On the Principle of Lagrange in Optimization Theory and Its Application in Transportation and Location Problems -- Measuring Foreign Trade-Logistics Efficiency: A DEA Approach and the Malmquist Index -- Partially Non-discretionary...

Overview of Neoclassical Production Economics- Editors -- 2. Duality in Production Diewert (agreed) -- 3. Multiproduct Technologies Fare--agreed -- 4. Elasticities of Substitution Russell--agreed -- 5. Conceptualization and Measurement of Technical Change and Productivity Growth Hulten or...

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....

Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation -- Chapter 4: A Review of Excessive Development Studies on the...

Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail.