E-Business -- Digital Management -- E-Commerce -- Digital Marketing -- Plattform-Ökonomie -- Digital Entrepreneurship …, Management, Marketing und Implementierung sowie weitere Spezialthemen und -anwendungsfelder für das Digital Management erklärt … basieren sowohl auf betriebswirtschaftlichen als auch technischen Gesichtspunkten. Der Inhalt E-Business Digital Management E …

Collaborate Online? -- The Use of Digital Tools in Scholarly Activities -- Digital research infrastructure -- MOVING: A User … social sciences -- Toward Process Variability Management in Online Examination Process in German Universities -- Designing …

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer … Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7 … customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers …

Digital Media Transformation -- Chapter 3: How Covid 19 Impacted the design of consumers' feelings -- Chapter 4: The Impact of …This book provides a unique overview of the digital transformation media industries have experienced following the … immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes …

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new … ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private …This book explores the regulatory options for digital platforms and data economies. The trade-offs between the market …

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website … ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and … for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by …

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona …, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology …