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Measuring the Impact of Online Media on Consumers, Businesses and Society

Starosta, Kejo - 2022

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

Persistent link: https://www.econbiz.de/10013040835

Advances in Digital Marketing and eCommerce : Third International Conference, 2022

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Persistent link: https://www.econbiz.de/10013256202

Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Fota, Anne - 2022

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both...

Persistent link: https://www.econbiz.de/10013199052

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Bucur-Teodorescu, Ioana - 2021 - 1st ed. 2021.

1. Conceptual Clarifications in the Field of E-Business -- 2. The Role of Moral Values in the Development of E-Business -- 3. Emotional Intelligence in the Context of the Digital Era -- 4. Connections and Correlations on the Digital Consumer’s Emotional Intelligence in Relation to the Moral...

Persistent link: https://www.econbiz.de/10012440020

Personalisierung im Internethandel : Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Stüber, Eva - 2013 - 2. Aufl. 2013

Kaufempfehlungen als Personalisierungsansatz im Internethandel -- Technologieakzeptanz von Kaufempfehlungen -- Messung der Technologieakzeptanz von Kaufempfehlungen im Internethandel -- Erweiterter Untersuchungsansatz zur Akzeptanz von Kaufempfehlungen.

Persistent link: https://www.econbiz.de/10014016421

Ecommerce Reimagined : Retail and Ecommerce in China

Gai, Sharon - 2022

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5 …: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap … into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has …

Persistent link: https://www.econbiz.de/10013170806

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Wagner, Katja - 2021

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding...

Persistent link: https://www.econbiz.de/10012615793

International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Sinning, Carolina - 2022

Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...

Persistent link: https://www.econbiz.de/10013270886

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

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