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Modernes Reputationsmanagement : der gute Ruf als Schlüssel zum Erfolg

Bihler, Ulrich (ed.); Müller, Florian (ed.) - 2021

Reputation in der Postmoderne -- Datengetriebenes Reputationsmanagement -- Kommunikationsmanagement: Themensteuerung für den guten Ruf -- Public Affairs Management für gesellschaftliche Akzeptanz -- Thought Leadership und Reputation -- Issues Management als Schutzschirm vor Krisen -- Kein New...

Persistent link: https://www.econbiz.de/10012440001

Relational Economics : A Political Economy

Wieland, Josef - 2020 - 1st ed. 2020.

This book introduces the research agenda of relational economics as a political economy for the governance of local and global economic transactions in modern societies. It analyses the mechanisms of global value creation and production networks by studying cooperation in intra- and inter-firm...

Persistent link: https://www.econbiz.de/10012399410

Sustainable Enterprise Value Creation : Implementing Stakeholder Capitalism through Full ESG Integration

Samans, Richard; Nelson, Jane - 2022

stakeholders. I look forward to seeing these principles and practices becoming the norm across the corporate world." —Peter Bakker … "Stakeholder capitalism is about adding value to all stakeholders, as this important book explains in great depth. We need to … stakeholders simultaneously, and it has become good business to develop sustainable solutions for the future. As such, ESG has …

Persistent link: https://www.econbiz.de/10013203494

How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers

Leach, Chris - 2022

Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...

Persistent link: https://www.econbiz.de/10013167258

Reimagining Sustainable Organization : Perspectives on Arts, Design, Leadership, Knowledge and Project Management

Jevnaker, Birgit Helene; Olaisen, Johan - 2022

Chapter 1. Introduction: Perspectives on Reimagining Sustainable Organization -- Part I. Facing the Unknown -- Chapter2. Travelling Leadership Ideas as a Business Virus -- Chapter 3. Possibilities and Missing Links in Knowledge and Management Research -- Part II. Looking for Productive Practices...

Persistent link: https://www.econbiz.de/10013287742

Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken

Schaarschmidt, Mario (ed.); Walsh, Gianfranco (ed.); … - 2019

Herausforderung der Messung von Kompetenzen zur Social-Media-Nutzung -- Die Rolle von Social Media Guidelines -- Ein Blended-Learning-Konzept zur Qualifizierung von Mitarbeitenden -- Analyse von Unternehmensbewertungsportalen -- Treiber des sog. "Bad Mouthings" im Unternehmenskontext --...

Persistent link: https://www.econbiz.de/10012402255

CSR Image Discursive Construction of Banks and the Effects on Capital Markets : Comparative Study of China and US

Wan, Muchun - 2022

Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Theoretical Framework -- Chapter 4. Research Methods -- Chapter 5. A Descriptive Study of Multi-Dimensional Discursive Features in Chinese and American Banks’ CSR Reports -- Chapter 6. A Contrastive Study of Chinese and...

Persistent link: https://www.econbiz.de/10013447373

Social Credit Rating : Reputation und Vertrauen beurteilen

Everling, Oliver (ed.) - 2020

Dieses Buch ist ein wichtiger Diskussionsbeitrag, der Wissenschaft und Praxis fundiertes Material an die Hand gibt, um sich eingehend mit Sozialkreditsystemen zu befassen. Es liegt in der Natur einer ergebnisoffenen Disputation, dass dabei widersprechende Meinungen zu Wort kommen. Social Credit...

Persistent link: https://www.econbiz.de/10012403290

Stakeholder Entrepreneurship : Public and Private Partnerships

Ratten, Vanessa (ed.); Braga, Vitor (ed.) - 2022 - 1st ed. 2022.

Industries -- 4. The role of stakeholders in thermal tourism: A bibliography review -- 5. Australian entrepreneurship education …This edited book explores how stakeholders play a key part in any entrepreneurial endeavour because of their investment … engagement in entrepreneurship. Furthermore, this book showcases how there are different kinds of stakeholders from businesses …

Persistent link: https://www.econbiz.de/10012814670

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Persistent link: https://www.econbiz.de/10012814697