Extent:
1 Online-Ressource (XV, 180 Seiten)
Illustrationen, Diagramme
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
ISBN: 978-3-658-32640-1 ; 978-3-658-32639-5
Other identifiers:
10.1007/978-3-658-32640-1 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012440001