Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten aller Werbung, zum Beispiel in einer...

1. Benchmarking -- 2. An Introduction to Data Envelopment Analysis -- 3. Probability Theory -- 4. Stochastic Data Envelopment Analysis -- 5. Stochastic Network Data Envelopment Analysis -- 6. Stochastic Scale Elasticity.

How do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership influential processes and skillsets needed to engage the organizational members in creative and meaningful ways? In this book, readers will find strategic insights and tips...

Einleitung -- Terminologische Grundlagen -- Wissenschaftstheoretische Grundlagen und Bezugsrahmen -- Entwicklung eines Performance Management Tool: Die Digitalisierungsscorecard -- Performance Management in der Unternehmenspraxis -- Handlungsempfehlungen und Fallbeispiel -- Resümee und Ausblick...

1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing...

Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...

Performance Management and Governance in Public Universities: Challenges and Opportunities -- Transparency and Accountability in Higher Education as a Response to External Stakeholders and Rules: A Comparison Between Three Country-Case Studies -- An Analysis of Methodologies, Incentives, and...

Einleitung und konzeptionelle Grundlagen -- Grundlagen von Performance Based Contracting (PBC) und Performance Measurement & Management (PMM) -- Entwicklung einer PMM-Konzeption für PBC -- Analyse von Wirkungszusammenhängen im PMM für PBC mittels einer fragebogenbasierten empirischen...

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national...

Given our rapidly changing world, companies are virtually forced to engage in continuous performance monitoring. Though Key Performance Indicators (KPIs) may at times seem to be the real driving force behind social systems, economies and organizations, they can also have far-reaching normative...