Chapter 1. Introduction -- Chapter 2. Point of Departure -- Chapter 3. Actor Specificities and the Types of Economic Organization -- Chapter 4. Transcending Borders and Institutional Dynamics -- Chapter 5. Conflating Capitalisms: Western MNCs in Latin America -- Chapter 6. The Action Situation...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...

1. The Beginnings of the European Union and Overview of the Book -- 2. Car Production and the Four Phases of European Integration, 1958-2017 -- 3. Introduction to Part II: The Early Belgian Car Industry -- 4. Ford Motor in Belgium -- 5. General Motors in Belgium -- 6. A History of Renault...

1. Introduction -- Part I. The Regional, Economic, and Geopolitical Perspectives -- 2. Market Entry Strategies of Huawei in Germany and the Russian Federation from a Network Theory Perspective -- 3. Huawei’s Growth Strategies and Challenges in Russia -- 4. Crouching Tiger in a Transition...

1. Is Transaction Cost Economics Behavioral? -- 2. Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics -- 3. Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors? -- 4. Modeling Bounded Rationality: Mediation or...

Aktueller Forschungsstand -- Internationale Stellenbesetzung als Schnittstellenthematik von Koordinationsforschung und internationalem (Personal-)Management -- Entwicklung eines Bezugsrahmens der Besetzung von Führungspositionen in Auslandsgesellschaften unter besonderer Berücksichtigung...

Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...