1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...

Section 1: Fandom and Youth -- Chapter 1 Looking at Fan Identity: The Bangladeshi K-pop Fan -- Chapter 2 Korean Dramas in India - Viewership, Aspirations and Consumerism: A Reception Study among Indian Youngsters -- Chapter 3 Youth and popular culture: Korean Wave in India’s North East --...

Understanding e-science – what is it about? -- Organising academia online -- The Fish Model: When Do Researchers Collaborate Online? -- The Use of Digital Tools in Scholarly Activities -- Digital research infrastructure -- MOVING: A User-Centric Platform for Online Literacy Training and...

Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer,...

International Leadership: Effecting Success Across Borders in a Boundaryless World -- Enacting Opportunities Across Borders -- Early and Rapid or Late and Slow? -- Cooperation with Distributors in Arabic-Speaking Countries -- The Curious Case of Leadership in International Branch Campuses in...

Chapter 1 – Performance Management Transcending Across Cultures: The Impact of Covid-19 -- Chapter 2 – The Dark Side of Performance Management Systems -- Chapter 3 – Western culture meets Eastern culture: The Thailand Context -- Chapter 4 - Cultural Values Adjustment and Cultural Efficacy...

Die wirtschaftlichen, technologischen und gesellschaftlichen Entwicklungen der vergangenen Jahre verändern unsere Lebens- und Arbeitsweisen und erfordern eine Anpassung etablierter Führungskonzepte an die zunehmend interkulturellen Rahmenbedingungen. Vor diesem Hintergrund untersucht dieser...

Managing Chinese Outward Foreign Direct Investment focuses on the management of Chinese outward foreign direct investment at the organisational level. Considering investment as a process, the book addresses managerial issues from strategic entry decisions to corporate sustainable development

Diese Dissertation befasst sich mit dem Thema einer Expansion nach Afrika und beleuchtet alle polydimensionalen Transaktionen, die hinsichtlich der Auswahl möglicher afrikanischer Potenzialmärkte, adäquater Expansionsstrategien und lokalem Verhandlungsmanagement notwendig sind. Die...

Chapter 1: Introduction: Why Intercultural Proficiency Matters -- Chapter 2: Understanding Cultural Differences -- Chapter 3: Communicating Across Cultures -- Chapter 4: Dealing with Acculturative Stress and Cultural Adjustment -- Chapter 5: Navigating Cultural Diversity with Intercultural...