Association for Key Account Management. Her main research interests are innovation, entrepreneurship, and sales in business … markets. She has co-edited volumes on innovation in healthcare and new business venturing, and is the author of several …

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …

adapt internal innovation processes. Based on insights from the aerospace industry he develops a new model for corporate …-Factors for a Successful Corporate Involvement Target Groups • Lecturers and students in the fields of business, innovation …, entrepreneurship, management • Corporate business developers, corporate venture capitalists, business consultants, innovation managers …

Introduction to Findings -- Chapter 5. Findings: Social Innovation, Architectural Innovation, and Cultural Innovation -- Chapter 6 …. Organizational Learning, Knowledge Management, and Innovation Integrated -- Chapter 7. Conclusion. … methodological approach in the book uses innovation theory as a sensitizing concept to lay the foundation for the analysis of …

to researchers and to present or future managers in the automotive and other innovation-driven sectors …