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Chapter 1: A holistic care paradigm: Humanistic dimensions in hospitality and tourism -- Part 1: Foundational and … development of the field -- Chapter 4: Hospitality and Tourism in Classic Literature: Expressions of humanism down the ages in … customers; Aristotle’s social virtues -- Chapter 11: Finding Happiness and Meaning at Work - the Hospitality and Tourism Sector …
Persistent link: https://www.econbiz.de/10013203505
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two …: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian … Tourism Industry: The Purposes of Social Media -- Part Four: Technology Application in the Asian Tourism Industry: Customer …
Persistent link: https://www.econbiz.de/10013275873
Introduction -- Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions … -- Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors -- Part Three Technology … Application Tourism Fairs, Festivals and Events in Asia: Perceptions and Effects -- Part Four Technology Application Tourism Fairs …
Persistent link: https://www.econbiz.de/10013170808
This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …
Persistent link: https://www.econbiz.de/10012395925
-- Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs -- Hospitality, Tourism, and … Economy and how it Affects the Conditions of Consumption and Competition in the Tourism Industry - The case of Airbnb in … Greece -- Tourism and Destination Branding: the Case of Greek Islands -- Greek Culinary Tourism is Lost in Translation -- The …
Persistent link: https://www.econbiz.de/10012398704
Outdoor Sport Activities -- Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis … Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of … Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality …
Persistent link: https://www.econbiz.de/10012399308
Part I. Introduction -- Chapter 1. Tourism and the Filipino Culture and Society -- Part II. Tourism in Philippine … Smokey Tours’ Slum Tourism -- Chapter 5. Re-Creating Slum Tourism in Tondo, Manila: Perspectives of the Local Residents … -- Chapter 6. Residents’ Perceptions of Tourism in a Pilgrimage Destination in the Philippines -- Part III. Travellers and …
Persistent link: https://www.econbiz.de/10013392537
Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury … phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism … offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features …
Persistent link: https://www.econbiz.de/10012399810
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...
Persistent link: https://www.econbiz.de/10012396173