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Teaching economics : perspectives on innovative economics education
Hall, Joshua C. (ed.); Lawson, Kerianne (ed.) - 2019
Chapter 1: The Development of Interactive Classroom Activities to Teach Economic Freedom to Students of Various … Learning Styles -- Chapter 2: Video Games in Teaching Economics -- Chapter 3: One-Shot Game: A Free-Market Approach to the … Students in Economics Study Abroad Programs -- Chapter 6: The Economic Principles of my Cancer Treatment: How to Use Medical …
Persistent link: https://www.econbiz.de/10012398769
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Social Media Management : Using Social Media as a Business Instrument
Looy, Amy van - 2022 - 2nd ed. 2022.
1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...
Persistent link: https://www.econbiz.de/10013192362
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Praxishandbuch Social Media Recruiting : Experten Know-How, Praxistipps, Rechtshinweise
Dannhäuser, Ralph (ed.) - 2020 - 4., überarbeitete und erweiterte Auflage
Trends im Recruiting -- So zünden Sie mit XING Ihren Recruiting-Turbo!.-Social Recruiting Erfolg mit LinkedIn – von Zero to Hero! -- Wie Sie Facebook richtig verankern. Karriere-Blog als Element im Social-Media-Mix -- Warum Sie auf Twitter im Recruiting nicht verzichten dürfen -- Social...
Persistent link: https://www.econbiz.de/10012403196
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Trade unions on YouTube : online revitalization in Sweden
Jansson, Jenny; Uba, Katrin - 2019
research will be of use to students and scholars researching European politics and political participation, trade unionism and …
Persistent link: https://www.econbiz.de/10012672239
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Social-Media-Marketing kompakt : ausgestalten, Plattformen finden, messen, organisatorisch verankern
Kreutzer, Ralf T. - 2021 - 2., vollständig überarbeitete und erweiterte Auflage
Social-Media und Social-Media-Marketing -- Ziele und Ausgestaltungsformen des Social-Media-Marketings -- Plattformen für den Einsatz des Social-Media-Marketings -- Orientierungspunkte zur Ausgestaltung des Social-Media-Marketings -- Controlling des Social-Media-Marketings -- Organisatorische...
Persistent link: https://www.econbiz.de/10012519833
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Social Media für Führungskräfte : behalten Sie das Steuer in der Hand
Babka, Stefanie - 2021 - 2., überarbeitete Auflage
Public Relations -- Marketing -- Human Resources -- Interne Kommunikation -- Einkauf -- Compliance -- Legal/Datenschutz -- Vertrieb -- Finance/Controlling -- Konzernsicherheit -- Forschung und Entwicklung -- Produktion -- Kundendienst/Service -- Betriebsrat -- Qualitätssicherung -- IT --...
Persistent link: https://www.econbiz.de/10012615707
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Drivers of User Engagement in Influencer Branding : An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Fink, Tanja - 2021 - 1st ed. 2021.
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show...
Persistent link: https://www.econbiz.de/10012615792
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
Channel in an Emerging Mobile Market -- 12. Fostering a Digital Learning Ecosystem in Nigeria -- 13. Digital Tools and …, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africa’s digital …
Persistent link: https://www.econbiz.de/10013270864
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Handbook of Technology Application in Tourism in Asia
Hassan, Azizul (ed.) - 2022
. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also …
Persistent link: https://www.econbiz.de/10013275873
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503