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Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
Introduction -- Technology in Service Management -- Theoretical Foundations -- Study A: The Impact of Technology on Frontline Employees’ Process Deviance -- Study B: A 360-degree View of Technology Deployment -- Study C: A Dyadic Study on Employees’ Technostress and Customer Responses --...
Persistent link: https://www.econbiz.de/10013270870
Verständnis für Big Data -- Die Eckpunkte für das Kundenwert-zentrierte Management -- Kernfunktion Kundennutzen -- Kernfunktion … Zusammenführung der Wertperspektiven -- Kundenwert-zentrierte Unternehmensführung: Preis-Nutzen-Perspektive. - Preis …-Kosten-Perspektive -- Kosten-Nutzen- Perspektive -- Der Weg zur Kundenwert-zentrierten Unternehmensführung -- Ausblick: Die Herausforderung -- Was …
Persistent link: https://www.econbiz.de/10013199030
Customer Relationship Management -- Organizational Buying -- Relationship Value -- Reasoning of Customers to Provide Value -- Study 1: Opportunity Management -- Study 2: Value Management -- Limitations and Managerial Implications
Persistent link: https://www.econbiz.de/10012398888
highlighting the changes that businesses must incorporate, with a particular focus on ethics and values. This book argues that a … organizational ethics, spiritual perspectives of leadership, corporate social responsibility, workplace emotions, resilience …
Persistent link: https://www.econbiz.de/10013163609
business ethics be? Aims, methodology, substance – by Brian Berkey -- Chapter 2: Philosophical challenges in development of … – by Miguel Ángel Serrano de Pablo and José Luis Fernández-Fernández -- Chapter 4: Empirical research in virtue Ethics: In … Luca Greco -- Chapter 6: Catholic social teaching as a foundation for business ethics – by Domènec Melé -- Chapter 7: Ideas …
Persistent link: https://www.econbiz.de/10013256196
This book deeply analyzes the theoretical roots of the development of global artificial intelligence ethics and AI … traditional Western ethics, but also the interpretation of AI-related practical cases and international policies. The purpose of … this book is not only to study AI ethics and governance issues academically, but to seek a path to solve problems in the …
Persistent link: https://www.econbiz.de/10013202311
1. Ethics of Management -- 2. Ethics of Capitalism -- 3. Ethics of Marxism -- 4. Business ethics and ethical leadership … aims to highlight the interrelationships between ethics and management, both from a micro and macroeconomics, as well as …
Persistent link: https://www.econbiz.de/10012508355
This book is an exploration of Alasdair MacIntyre’s writings on virtue ethics and John Pearce’s reformist and radical … interest to scholars and students of Alasdair MacIntyre, virtue ethics, business ethics and social responsibility. Geraldine …
Persistent link: https://www.econbiz.de/10013365062
Dieses Buch untersucht an Fallbeispielen jahrhundertealter Familienbetriebe in Japan, welche Bedingungen und besonderen Grundwerte ihren betrieblichen Fortbestand fördern. Wenig überraschend finden sich diese goldenen Regeln und Maximen auch in der Arbeitskultur und Wertorientierung der...
Persistent link: https://www.econbiz.de/10012627234