develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites …

design, development and regulation of a government-dominated financial system. This book will help investors, observers and …

This book explores the regulatory options for digital platforms and data economies. The trade-offs between the market … analysis of the legal aspects of the digital revolution and how digital intermediaries can influence consumption. This book …

Dieses Buch ermöglicht einen Einblick in die Funktionsweise des Geschäftsmodells und der Wertschöpfungskette von Amazon …

This book introduces platform firms as unique business models. Leveraging on the early literature on network economics … and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a … strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform …

• Controlling der Bewertungssysteme Der Autor Frank Deges lehrt E-Commerce, Internet-Entrepreneurship, Online-Marketing und …, bei einem Internet-Startup und in der Konsumgüterindustrie tätig und sammelte sowohl in der Praxis wie auch in der Lehre …

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet …-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and …

sind in sämtlichen Mobilitätssektoren zu spüren. In diesem Buch kommen Experten aus verschiedenen Bereichen zusammen, um …