Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...

Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten aller Werbung, zum Beispiel in einer...

1. Benchmarking -- 2. An Introduction to Data Envelopment Analysis -- 3. Probability Theory -- 4. Stochastic Data Envelopment Analysis -- 5. Stochastic Network Data Envelopment Analysis -- 6. Stochastic Scale Elasticity.

How do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership influential processes and skillsets needed to engage the organizational members in creative and meaningful ways? In this book, readers will find strategic insights and tips...

Einleitung -- Terminologische Grundlagen -- Wissenschaftstheoretische Grundlagen und Bezugsrahmen -- Entwicklung eines Performance Management Tool: Die Digitalisierungsscorecard -- Performance Management in der Unternehmenspraxis -- Handlungsempfehlungen und Fallbeispiel -- Resümee und Ausblick...

1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing...

Führung: Alte Postulate und neue Zöpfe -- Anforderungen an eine zeitgemäße Führung und ihre Persönlichkeit -- Persönlichkeit, was ist das? -- Führung durch Haltung -- Raus aus dem Kopf, rein in den Körper -- Wirksame Führung durch Haltung.

1: Unprecedented Times—Why a New Kind of Leadership Is Needed -- Part I: Crisis from the Ground Up -- 2: Crises Global and Local: When Leadership Becomes Critical -- 3: Making Decisions in a Volatile, Uncertain World -- 4: Ethics and Values: Negotiating a Complex Minefield -- Part 2:...

Contrary to the notion that leaders contribute to positive behaviour within organisations, this book reflects growing interest in the ‘dark side’ of leadership: the unethical and immoral personalities that can reside in positions of power. Drawing on empirical and theoretical analysis, the...

Boards of directors are a central feature of any corporate governance regime. The role of directors and how they affect firm value and policies is examined in depth in academic literature. However, it is easy to get both lost and overwhelmed when searching through the literature review that...