Fliegen, Autofahren und auf engem Raum mit Fremden U-Bahn und Busse teilen – das war bisher der Mobilitätsalltag vieler Menschen. Doch innerhalb weniger Wochen ist unsere Welt durch COVID-19 beinahe zum Stillstand gekommen. Die Pandemie offenbart systembedingte Schwächen der deutschen...

This volume gives an overview on new theoretical approaches on computer-aided methods for strategic and operational planning in public mass transit. Interesting results in scheduling theory are shown, using procedures for solving combinatorial problems with more complex structures. Experiences...

Ramona Otte widmet sich einer umfangreichen Analyse der Quartalsberichterstattung von Unternehmen im Prime Standard. Neben der Quartalsberichterstattungspraxis an sich ist darüber hinaus von besonderem Interesse, wie sich die Ausgestaltung der Quartalsberichte auf das Informationsumfeld der...

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

1. Sustainable Aviation – An Introduction -- 2. Technology Assessment for Sustainable Aviation -- 3. Perceptions of Flight Shame and Consumer Segments in Switzerland -- 4. Intermezzo: Considerations on the interdependence of technology, consumer behaviour change and policy interventions to...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

This book follows up on the author’s popular previous volume on Indian development planning and policy, published under the UNU WIDER series in development economics. It first introduces an evaluation of the newly mandated policy body of India, National Institution for Transforming India (also...