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Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions
Pongelli, Claudia - 2022
Chapter 1: Introduction Title -- Chapter 2: Family Firms and International Entry Modes: A State-Of-The-Art -- Chapter 3: The Choice between Wholly Owned Subsidiaries and Joint Ventures within Family Firms: a Theoretical Investigation from the Socioemotional Wealth Perspective -- Chapter 4: The...
Persistent link: https://www.econbiz.de/10013270848
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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
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Management of Shari’ah Compliant Businesses : Case Studies on Creation of Sustainable Value
Ghazali, Ezlika M. (ed.); Mutum, Dilip S. (ed.);  … - 2019
, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it …
Persistent link: https://www.econbiz.de/10012398583
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Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
the World How Good West Allis Feels -- Chapter 11. Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …
Persistent link: https://www.econbiz.de/10012596856
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Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Arora, Anshu Saxena (ed.); Bacouel-Jentjens, Sabine (ed.);  … - 2018
Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World – The Case of …
Persistent link: https://www.econbiz.de/10013256191
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Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit (ed.); Geigenmüller, Anja (ed.);  … - 2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...
Persistent link: https://www.econbiz.de/10013185639
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Strategies for Internationalizing the Renminbi
Cao, Yuanzheng - 2018
This book presents the theoretical framework for the evolution of the international monetary system and the internationalization of the RMB. Combining theoretical research and empirical study, it then provides an in-depth analysis of the relevant issues from multiple perspectives based on this...
Persistent link: https://www.econbiz.de/10012396841
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Essays in Economic History : Purchasing Power Parity, Standard of Living, and Monetary Standards
Officer, Lawrence H. - 2022
Part 1: Purchasing Power Parity: Origin and Use -- Chapter 1: Salamancans and Gerard Malynes -- Chapter 2: Gustav Cassel -- Chapter 3: Purchasing Power Parity in Economic History -- Chapter 4: Afterword to Part I -- Part 2: Purchasing Power Parity: Empirical Studies -- Chapter 5: Absolute and...
Persistent link: https://www.econbiz.de/10013392532
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Building Trust in the International Monetary System : The Different Cases of Commodity Money and Fiat Money
Pittaluga, Giovanni Battista; Seghezza, Elena - 2021 - 1st ed. 2021.
Introduction - The Main Features of the International Money's Evolution -- Money and the International Monetary System: Origins and Evolution -- The Classic Gold Standard -- The Gold-Exchange Standard, its Collapse, and the Interwar Lack of an International Money -- The Bretton Woods System --...
Persistent link: https://www.econbiz.de/10012596881
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Megatrends in International Business : Examining the Influence of Trends on Doing Business Internationally
Batas, Spiros (ed.); Kuivalainen, Olli (ed.);  … - AIB-UKI Conference <47., 2021, Online> - 2022
academic work has been published in journals such as Journal of International Business Studies, Journal of World Business … Review, Journal of World Business, International Business Review, Journal of International Management, Journal of Business … perspectives on international business, Consulting editor for Journal of World Business and Associate editor for Transnational …
Persistent link: https://www.econbiz.de/10013170819