The Challenge of Marketing Interventions in Global Markets
Year of publication: |
2015
|
---|---|
Authors: | Vassileva, Bistra |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Internationales Marketing | International marketing | Wechselkurspolitik | Exchange rate policy | Globalisierung | Globalization | Welt | World |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 27, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2682587 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; C60 - Mathematical Methods and Programming. General |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Culture-based rejection of taboo-infringing imports
Brice, William D., (2017)
-
Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B., (2002)
-
Internationalization of a Chinese 'Born Glocal' Brand : The Case of Goodbaby
Checchinato, Francesca, (2013)
- More ...
-
Real-time Marketing Scorecard as a Benchmarking Tool
Vassileva, Bistra,
-
CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY
Vassileva, Bistra, (2009)
-
Ouzounova, Julia, (1998)
- More ...