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Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt er einer einfachen Systematik – vom Allgemeinen zum Besonderen. Er skizziert den heutigen...
Persistent link: https://www.econbiz.de/10012627277
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...
Persistent link: https://www.econbiz.de/10012399497
1 Researching values in leadership and organisation. Introduction -- Part I: Methodological approaches to researching values -- 2 Values at work: Mapping the field through the lens of methodological approaches -- 3 Definitions as Initial and Final Point of Values Research? Searching for...
Persistent link: https://www.econbiz.de/10012821379
’s perception and management of time. The second section focuses on leadership and highlights several executive types you …
Persistent link: https://www.econbiz.de/10013040860
leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust … use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational … leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality. Kemi …
Persistent link: https://www.econbiz.de/10013202335
. R&D organizational structure -- Chapter 5. Staged R&D project management -- Chapter 6. Incentive schemes -- Chapter 7 …This book provides a detailed account of firms’ research and development (R&D) management practices, and whether and … how R&D management practices are associated with the success and the nature (explorative or exploitive) of innovation …
Persistent link: https://www.econbiz.de/10013163619
Change Management -- Bottom-Up: How to start -- Checkliste für Praktiker -- Fazit und Ausblick. . … Argumentationsgrundlage, um das Management von der Bedeutung digitaler Wandlungsprozesse zu überzeugen. Die Autoren Prof. Dr. Roland Frank ist … Management Associate bei Arvato Systems. Sein Schwerpunkt ist die Einführung und der Aufbau von Public …
Persistent link: https://www.econbiz.de/10012799807
how this insight originated from management research into project governance that found lack of agreement on the … definition of that term, as well as on many other important management terms. To resolve this, the impacts of evolution … understanding of the meaning of concepts - a problem not restricted to the management field. That field is simply a microcosm that …
Persistent link: https://www.econbiz.de/10012799811
Part 1: Eurasian Business Perspectives: Human Resources Management -- A Qualitative Study of Factors Influencing … Employee Ecological Behavior 0f Academics in Higher Education -- Leadership in Various Project Management Methodologies -- Part … 2: Eurasian Business Perspectives: Management -- Impact Analysis of Unified Communications 0n Managers' Verbal …
Persistent link: https://www.econbiz.de/10012799813
? Um diese Fragen zu beantworten, klärt das Buch zunächst die Begriffe „Digitalisierung“ und „Management“. Auf dieser …
Persistent link: https://www.econbiz.de/10013040834