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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …
Persistent link: https://www.econbiz.de/10012814697
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Sector Communication Ethics and Recommendations -- Chapter 9: Public Sector Communication Ethics In Africa -- Chapter 10 …: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector. … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …
Persistent link: https://www.econbiz.de/10013392534
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Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente
Holland, Heinrich (ed.) - 2020 - Springer reference live
Dialogmarketings wie Crossmedia-Kommunikation, CRM, Big Data, E-Mail- und Mobile Marketing, Suchmaschinenmarketing, Web Analytics …
Persistent link: https://www.econbiz.de/10012403096
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Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente
Holland, Heinrich (ed.) - 2021 - 2., überarbeitete und ergänzte Auflage
Crossmedia-Kommunikation, CRM, Big Data, E-Mail- und Mobile Marketing, Suchmaschinenmarketing, Social Media Marketing, Customer …
Persistent link: https://www.econbiz.de/10012508401
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Social-Media-Marketing kompakt : ausgestalten, Plattformen finden, messen, organisatorisch verankern
Kreutzer, Ralf T. - 2021 - 2., vollständig überarbeitete und erweiterte Auflage
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation …
Persistent link: https://www.econbiz.de/10012519833
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Influencer Marketing : für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
Jahnke, Marlis (ed.) - 2021 - 2., überarbeitete und erweiterte Auflage
Insights im Influencer Marketing -- Menschen vertrauen Menschen - Influencer in der B2B-Kommunikation -- Was sind die … Online Kommunikation. 2014 gründete sie mit HashtagLove Deutschlands erste Influencer-Marketing-Plattform, mit der sie …
Persistent link: https://www.econbiz.de/10012440012
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...
Persistent link: https://www.econbiz.de/10012814657
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Semerádová, Tereza (ed.); Weinlich, Petr (ed.) - 2022
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
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Measuring the Impact of Online Media on Consumers, Businesses and Society
Starosta, Kejo - 2022
Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...
Persistent link: https://www.econbiz.de/10013040835
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Regulating Digital Markets : The European Approach
Manganelli, Antonio; Nicita, Antonio - 2022
1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...
Persistent link: https://www.econbiz.de/10013040862