Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice …: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites. …Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have …

Krisen in bewegten Zeiten und welche Rolle das Internet dabei spielt -- Ein Sonderfall – Kommunikation in der Corona … Themen „Kommunikation in der Corona-Krise“ und „virtuelle Meetings“ hinzugekommen sowie ein Interview mit dem international … renommierten Krisenmanager Uwe Wolff. Der Inhalt Krisen in bewegten Zeiten Kommunikation in der Corona-Krise und virtuelle Meetings …

Sector Communication Ethics and Recommendations -- Chapter 9: Public Sector Communication Ethics In Africa -- Chapter 10 …: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector. … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …

der Lehre im Masterstudiengang Corporate Communication mit der Entwicklung der strategischen Kommunikation von …

. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging …