Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality … Facebook Brand Pages in Greece -- Blockchain Applications in Tourism and Tourism Marketing: A Short Review -- Comparisons of … Cultural Tourism: A Proposal for Paleochora in Aegina, Greece -- The Role of Market Segmentation and Target Marketing …

-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced …Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging … economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special …

Resources and Marketing. An Exploratory Study -- Indian Cultural Institutions on Instagram -- Island Tourism: Keep it Smart and … Tourism Development- A Strategic Approach -- YouTube Videos: a Destination Marketing Outlook -- Strategic Innovations in …This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new …

1. Introduction to Sustainability Leadership in Tourism -- Part I: Sustainable Tourism Essentials -- 2. Understanding … Sustainable Tourism -- 3. Keys to Sustainable Tourism Success -- 4. Sustainable Tourism: Future Trends and Priorities -- Part II … Bah on Responsible Tourism in The Gambia, Africa. 7. Aivar Ruukel on Ecotourism in Estonia -- 8. Alexandra Pastollnigg on …

disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the …’s Breakfast to a King’s Table: Branding and Marketing a Major Research University. …This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and …

Tourismus – eine kurze Geschichte -- Ökonomische Bedeutung des Tourismus -- Ökologische Folgen des Tourismus … -- Tourismus und Infrastruktur -- Alle wollen reisen – (fast) niemand will die Touristen -- Recht auf Mobilität? -- Lösungsansätze …Nicht erst durch die Corona-Pandemie, sondern schon vorher hat sich der internationale und nationale Tourismus …

Part I: Theoretical Fundaments -- AI and Big Data in Tourism -- Epistemological Challenges -- Data Science and … Interdisciplinarity -- Data Science and Ethical Issues -- Web Scraping -- Part II: Machine Learning -- Machine Learning in Tourism: A …Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new …

. Social Media and Transformation of Consumer Behavior in Tourism -- Part 3. Overtourism: Marketing and Promotion -- Chapter 6 … Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism … and Environmental Issues -- Chapter 7. Residents' Perception of Overtourism, Tourism Impacts and Economic Dependence in …

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …