Images, Branding und Reputation von Destinationen : Herausforderungen erfolgreicher Markenentwicklung
Year of publication: |
2022
|
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Other Persons: | Scherhag, Knut (ed.) ; Eisenstein, Bernd (ed.) |
Publisher: |
2022.: Berlin : Erich Schmidt Verlag GmbH & Co. KG 2022.: Berlin : Imprint: Erich Schmidt Verlag GmbH & Co. KG |
Subject: | Tourismus | Tourism | Tourismusregion | Tourism destination | Markenartikel | Brand | Markenführung | Brand management | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusindustrie | Destinationsmarketing | Markenpolitik | Imagewerbung |
Extent: | 1 Online-Ressource(365 S.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | German |
ISBN: | 978-3-503-20670-4 |
Other identifiers: | 10.37307/b.978-3-503-20670-4 [DOI] 10.37307/b.978-3-503-20670-4?locatt=label:SPRINGERLINK [DOI] |
Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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