This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an...

This book presents an extensive study on the effectiveness of recent regulations on pharmaceutical prices in India, exploring the weaknesses in the design and implementation of pharmaceutical price controls and investigating what can be done to fix the broken system. In addition, it examines the...

Die pharmazeutische Industrie steht im deutschen Gesundheitswesen häufig im Mittelpunkt kontroverser Kostendiskussionen. Als Resultat zielten die Maßnamen der Gesundheitspolitik in den letzten Jahren vorrangig auf (Kosten-)regulierungen der Arzneimittelindustrie ab, deren bisheriger Höhepunkt...

Einleitung -- Merkmale der heutigen Arbeitswelt.-Folgen für das Individuum im Arbeitskontext -- Neuro-Enhancement als Symptom der heutigen Arbeitswelt -- Moralische Bewertungsdiskussion -- Handlungsempfehlungen -- Neuro-Enhancement als realistisches Zukunftsszenario? -- Literatur.

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...

Chapter 1. Single Resource Revenue Management with Independent Demands -- Chapter 2. Network Revenue Management with Independent Demands -- Chapter 3. Overbooking -- Chapter 4. Introduction to Choice Modeling -- Chapter 5. Assortment Optimization -- Chapter 6. Single Resource Revenue Management...