Part I: Introduction -- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith) -- Part II: Experiences -- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia" (Marianna Sigala) -- Chapter 3. A...

1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist’s perception of...

Introduction -- Part 1. Introduction -- Chapter 1. Theorising New Technologies as Potential Incremental Management Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism! -- Part 2. Overtourism: Social Media Images --...

Section 1: Overview. Introduction - Asian Destinations: Perspectives on Planning, Management and Marketing Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore -- Section 2: Tourism Planning in Asian Destinations. Chapter 1. Power and politics in tourism policy and planning in the...

Cultural Overtourism is a comparatively new term, and refers to historical sites, museums and places that are extremely crowded by tourists; hence, a type of tourism that has negative effects on both the cultural sites and the people who live there. This problem has sparked more and more...

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research...

Die Autoren untersuchen in diesem essential, welche Rolle Virtual Reality zukünftig im Tourismus spielen wird. Zu diesem Zweck vergleichen sie die beiden verwandten Technologien Virtual Reality und Augmented Reality miteinander und beschreiben aktuelle Anwendungsbereiche im Tourismus....

Bilder von Destinationen entstehen in den Köpfen von Reiseinteressierten meist schon, bevor ein Reiseziel ausgewählt oder besucht wird. Abhängig vom Wissensstand können diese Vorstellungen sehr konkret und detailliert oder auch diffus und vage ausfallen. Die Bedeutung von Destinationsimages...

1. Introduction to Sustainability Leadership in Tourism -- Part I: Sustainable Tourism Essentials -- 2. Understanding Sustainable Tourism -- 3. Keys to Sustainable Tourism Success -- 4. Sustainable Tourism: Future Trends and Priorities -- Part II: Interviews with Sustainability Leaders and...