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Marketingmanagement
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Hinson, Robert
5
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Jahrbuch der Absatz- und Verbrauchsforschung
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1
Globale
Pharmaindustrie
- quo vadis? : Daten, Hintergründe und Analysen - eine Branchenbewertung
Watzek, Georg
-
2022
-
2., aktualisierte und ergänzte Auflage
-- Wirtschaftliche Analyse der
Pharmaindustrie
-- Ökonomische Randbereiche der Pharmabranche -- Derzeitiger Stand der …
Pharmaindustrie
-- Resümee. …
Persistent link: https://www.econbiz.de/10013192327
Saved in:
2
The Healthcare Value Chain : Demystifying the Role of GPOs and PBMs
Burns, Lawton R.
-
2022
Chapter 1: Introduction to the value chain -- Chapter 2: Introduction to the intermediaries in the healthcare value chain -- Chapter 3: Overview of GPOs -- Chapter 4: History of GPOs (co-authored with David Cassak) -- Chapter 5: Performance of GPOs -- Chapter 6: Analysis of Specific GPO Issues...
Persistent link: https://www.econbiz.de/10013414556
Saved in:
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
times. Joel Edmund Nettey, World President & Chairman, International
Advertising
Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
Saved in:
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
Saved in:
5
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi
(
ed.
);
Katuse, Paul
(
ed.
); …
-
2022
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534
Saved in:
6
Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
Nandy, Mithun
-
2022
-
1st ed. 2022.
Chapter 1. Introduction -- Chapter 2. A Profile of the Indian Pharmaceutical Companies -- Chapter 3. Marketing Activities of Indian Pharmaceutical Companies -- Chapter 4. Research and Development Activities of the Indian Pharmaceutical Companies -- Chapter 5. Global Competitiveness of Indian...
Persistent link: https://www.econbiz.de/10012814655
Saved in:
7
Scientific Marketing in der Medizin
Knaebel, Hanns-Peter
(
ed.
);
Wente, Moritz N.
(
ed.
)
-
2015
Medizinprodukte- und der
Pharmaindustrie
: Einblicke in die Praxis Rechtliche und finanzielle Aspekte des Scientific Marketings …
Persistent link: https://www.econbiz.de/10014019432
Saved in:
8
Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital
Advertising
Levin, Aron
-
2020
-
1st ed. 2020
advertising
. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals …
Persistent link: https://www.econbiz.de/10012398982
Saved in:
9
Erfolgreich im Pharma-Marketing : wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Umbach, Günter
-
2022
-
4., aktualisierte Auflage
Werden Sie von diesem Buch profitieren? Ja, insbesondere wenn Sie im Marketing oder Produktmanagement der
Arzneimittel
…
Persistent link: https://www.econbiz.de/10013386098
Saved in:
10
Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen. In der ersten Studie werden anhand der Informationen aus 20 Experteninterviews mit unterschiedlichen...
Persistent link: https://www.econbiz.de/10012401738
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