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Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...
Persistent link: https://www.econbiz.de/10013270864
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Levin, Aron - 2020 - 1st ed. 2020
advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals …
Persistent link: https://www.econbiz.de/10012398982
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra - 2019
Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten. Die Autorin zeigt den Lebenszyklus eines YouTube Werbespots sowie den Einfluss verschiedener...
Persistent link: https://www.econbiz.de/10012401777
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Social Commerce : Consumer Behaviour in Online Environments
Boardman, Rosy (ed.); Blazquez, Marta (ed.);  … - 2019
; Noreen Siddiqui, Mike Mannion and Ruth Marciniak -- 13. Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo …
Persistent link: https://www.econbiz.de/10012396166
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Informationssuche und Online Word-of-Mouth : Eine empirische Analyse anhand von Diskussionsforen
Reichelt, Jonas - 2013
Modell zur Erklärung der Bedeutung von Online Word-of-Mouth für Konsumenten -- Funktionen der Informationssuche in Online Word-of-Mouth -- Einfluss der Glaubwürdigkeit von Informationen auf die Nutzung von Online Word-of-Mouth -- Einflussfaktoren der Bedeutung von Online Word-of-Mouth für...
Persistent link: https://www.econbiz.de/10014016448
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Backaler, Joel - 2018
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a...
Persistent link: https://www.econbiz.de/10012395922
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Social-Media-Marketing kompakt : ausgestalten, Plattformen finden, messen, organisatorisch verankern
Kreutzer, Ralf T. - 2021 - 2., vollständig überarbeitete und erweiterte Auflage
Social-Media und Social-Media-Marketing -- Ziele und Ausgestaltungsformen des Social-Media-Marketings -- Plattformen für den Einsatz des Social-Media-Marketings -- Orientierungspunkte zur Ausgestaltung des Social-Media-Marketings -- Controlling des Social-Media-Marketings -- Organisatorische...
Persistent link: https://www.econbiz.de/10012519833