Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...

Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten aller Werbung, zum Beispiel in einer...

How do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership influential processes and skillsets needed to engage the organizational members in creative and meaningful ways? In this book, readers will find strategic insights and tips...

Einleitung -- Terminologische Grundlagen -- Wissenschaftstheoretische Grundlagen und Bezugsrahmen -- Entwicklung eines Performance Management Tool: Die Digitalisierungsscorecard -- Performance Management in der Unternehmenspraxis -- Handlungsempfehlungen und Fallbeispiel -- Resümee und Ausblick...

1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing...

Chapter 1 – Performance Management Transcending Across Cultures: The Impact of Covid-19 -- Chapter 2 – The Dark Side of Performance Management Systems -- Chapter 3 – Western culture meets Eastern culture: The Thailand Context -- Chapter 4 - Cultural Values Adjustment and Cultural Efficacy...

Einleitung und konzeptionelle Grundlagen -- Grundlagen von Performance Based Contracting (PBC) und Performance Measurement & Management (PMM) -- Entwicklung einer PMM-Konzeption für PBC -- Analyse von Wirkungszusammenhängen im PMM für PBC mittels einer fragebogenbasierten empirischen...

Performance Management and Governance in Public Universities: Challenges and Opportunities -- Transparency and Accountability in Higher Education as a Response to External Stakeholders and Rules: A Comparison Between Three Country-Case Studies -- An Analysis of Methodologies, Incentives, and...

Chapter 1. Introduction to the Book -- Chapter 2. Toward a Contemporary Concept of Management Control -- Chapter 3. Performance Management as a Part of the Management Control System -- Chapter 4. The Development of Risk Management -- Chapter 5. The Integration between Performance and Risk --...