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Wine Queens : Understanding the Role of Women in Wine Marketing
Ramšak, Mojca - 2015
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …
Persistent link: https://www.econbiz.de/10012402052
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Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014
Katsoni, Vicky - 2015
tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …
Persistent link: https://www.econbiz.de/10012402057
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
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The Economics of Counterfeit Trade : Governments, Consumers, Pirates and Intellectual Property Rights
Zimmerman, Alan (contributor);  … - 2009
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers have been quoted repeatedly in sources...
Persistent link: https://www.econbiz.de/10013521113