Die Kenntnis um die Schwachstellen in der unternehmenseigenen Logistik ist der erste Schritt, um neue Leistungspotenziale zu erschließen. Um spezifisches Logistikwissen zur gezielten Initiierung von Prozessverbesserungen einsetzen zu können, sind allerdings strukturierte Analysen nötig, die...

Suchmaschinen als Marketinginstrument -- Strategische Zielsetzung -- Suchmaschinen als Marketingmedien -- Instrumente im Suchmaschinen-Marketing-Mix -- Wie Suchmaschinen funktionieren -- Wie Suchmaschinen genutzt werden -- Trends und Entwicklungen -- Suchmaschinen-Optimierung -- Wichtige...

This publication is in collaboration with the University of Buckingham and is the result of a combined research and review process carried out by the three Editors who belongs to the University of Ferrara, Italy, the University of Buckingham, UK and Swansea University, UK. The book deepens the...

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain...

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the...

Dragan Djuri? looks at strategy tools from a process-ontological worldview as proposed by the Process Organization Studies discourse. Building on Wittgenstein's later philosophy he understands science and management as language games thereby developing a view of strategy tools as objects with...