This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour,...

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...

Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing --...

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of...

This book offers an in-depth analysis of the Brazilian sugarcane complex with a special focus on technological advances that promote sustainable development. It first examines the question why sugarcane-based ethanol from Brazil is considered a superior alternative to fossil fuel compared to...

Preface -- Chapter 1: The Ownership of the Firm -- 1.1: A Story of Robin Hood -- 1.2: Power, Entrepreneur, and Objectives of the Firm -- 1.3: Choice, Risk Attitude, and Types of Contract -- References -- Chapter 2: Maximizing Profits and Maximizing Resource Providers’ Wealth -- 2.1: The Coase...

Old and New Financial Paradigms -- Mergers and Acquisitions -- Corporate Communication -- New Forms of Funding in Strategic Corporate Finance: Entrepreneurial Finance, Venture Capital, Private Equity and Hedge Funds -- The Importance of CSR Capital for Sustainable Strategic Corporate Finance --...