This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour,...

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...

Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing --...

This book emphasizes the need for experimenting with more deliberate and rigorous policy processes to attain balanced regional development, which can promote both equity and efficiency in India’s development discourse. The institutional mechanisms for dealing with regional imbalance in India...

This book is open access under a CC-IGO BY-NC-ND 3.0 IGO license. Children are the future of Latin America and the Caribbean. This book analyses the development of children in the early years of their life and makes a compelling case for government intervention in what is instinctively a family...

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become...

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of...

This book offers an in-depth analysis of the Brazilian sugarcane complex with a special focus on technological advances that promote sustainable development. It first examines the question why sugarcane-based ethanol from Brazil is considered a superior alternative to fossil fuel compared to...