tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …

-- Ausgewählte Grundlagen des stationären und mobilen Online Marketing -- Die Vermarktung digitaler Produkte im Rahmen des … stationären und mobilen Online Marketing -- Zusammenfassende Darstellung der Arbeit. …

Betriebswirtschaftslehre mit den Schwerpunkten Handel und Marketing. Führungskräfte aus den Bereichen Handel und Marketing erhalten einen … umfassenden Überblick. Prof. Dr. Dirk Möhlenbruch ist Professor für Betriebswirtschaftslehre, Marketing und Handel an der Martin …

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in … Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy …

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others …

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others …