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Persistent link: https://www.econbiz.de/10013512166
Diese Arbeit lag im Sommer 1993 der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel als Dissertation vor. Ich danke meinem verehrten akademischen Lehrer, Herrn Professor Dr. Klaus Brockhoff, der diese Dissertation erst ermöglicht hat, durch seine...
Persistent link: https://www.econbiz.de/10013512113
Innovationspotentiale in Ostdeutschland bestehen, wie sie noch besser ausgeschöpft werden können und worauf Unterschiede im …
Persistent link: https://www.econbiz.de/10013513349
Die deutsch-deutsche Markenlandschaft -- DIE AUSGANGSSITUATION -- MARKENSOZIOLOGISCHE GRUNDSÄTZE -- PSYCHOSOZIALE FUNKTION DER OSTMARKEN -- MARKE UND KONSUM IN DER DDR – EINE WERBE- UND MARKENFREIE ZONE? -- ERFOLGSSTRATEGIEN DER OSTMARKEN -- Erfolgreiche Ostmarken von Anker bis Zetti -- ANKER...
Persistent link: https://www.econbiz.de/10013517026
Mareike Schad examines how redistributive policy measures influence intergenerational income mobility, taking into account various facets of the parent-child connection. In the first part, the author investigates the impact of education and education policy on income mobility both theoretically...
Persistent link: https://www.econbiz.de/10012397674
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...
Persistent link: https://www.econbiz.de/10012397923
This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwäbisch Hall and Waiblingen, Baden-Württemberg, Germany, which represents a direct rival. In a detailed and original...
Persistent link: https://www.econbiz.de/10012401950
In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and...
Persistent link: https://www.econbiz.de/10012401954
Technological innovation is fundamental to firm performance and economic prosperity. The aim of this book is to contribute to an in-depth understanding of collective innovation processes by analyzing publicly funded R&D cooperation and innovation networks in the German laser industry. Standing...
Persistent link: https://www.econbiz.de/10012401958
For selected target groups, such as unemployed and disadvantaged youth, Christoph Ehlert demonstrates that flexible and well-targeted programmes significantly improve employment chances. To be effective, these programmes must combine individual coaching, classroom training and temporary work....
Persistent link: https://www.econbiz.de/10012401977