Unternehmenspolitik -- Wirtschaft und Gesellschaft als Herausforderungen -- Leadership und wertorientierte Mitarbeiterführung … of Human Interaction -- Unternehmen als Dienstleister der Gesellschaft -- Marketing 2020 -- Unsere Gesellschaft wird …

-- The Third Wave of Marketing Intelligence -- Applications of Intelligent Technologies in Retail Marketing -- New Automated … Promotion -- Understanding Customer Loyalty Programs -- Integrated Marketing Communications in Retailing …

Wertpapiergeschäfte ohne Beratung -- Baufinanzierung und Ethisches Marketing — das Unternehmen Hypotheken-Discount -- Wie Banken lernen …

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in … Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as … consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the …

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …